The rapid evolution of digital technology has given significant oppertunities for digital marketing.Digital marketing is defined as one type of marketing for product/service to access consumers throughout digital channels.In order to successful when inplementing digital and we can also say that Digital marketing is a marketing technique that involves usage of digital medium such as internet and wireless for creating awareness,consideration,purchase and loyality for a brand product or service.
Nowadays Digital marketing is the fastest and most effective way to promote and advertise a business online and get more customers and leads.Ddigital marketing is become the synonym of marketing.
In this era Digital marketing is the leading marketing strategy becouse traditional marketing is expensive compared to Digital marketing channels for many small business the risks are often too high.Traditional marketing channels failed to provide instant feedback reports and data about marketing results.On the other hand Digital marketing organise allows organisations to see how a compaign is performing in real time.
For Example:What’s being viewed,How often,how long etc.
Digital marketing is effective and productive in relation to it cost,flexibility,compaign tracking,automation by using Search engine optimization,Social media marketing,Content marketing,Display advertising,Video marketing and Email marketing.
There are the constituents of Digital marketing were Traffic acquisition channels contains 5 categories and supporting channels contains 3 cattegories are as follows:-
Traffic Acquisition Channels:-
- Search Engine-Serch engine optiization is the process of affecting the visibility of a website or web page in search engine’s unpaid results -often referred to as Natural,Organic or Earned results.
- Social Media-Social media optimization is the process were arising awareness and attention of the people towards to product on brand through the various social networking sites and social media outlets like: Facebook,Twitter,Instagram,Linkedin etc.
- Email marketing-Email marketing is directly marketing a commercial message to a group of people using email this is also the cheapest way to promote and connect with peoples directly.
- Display Advetising-Display advertising refers to advertising that incorporates text ,logos and pictures or images positioned on a website or search engine.
- Affiliate marketing-A marketing arrangement by which an online retails pays commision to an external website for traffic or sales generated from its referrals.
- Mobile marketing-Mobile marketing is promotes products and services via mobile devices,such as Tablets and Smartphones.
- Website-A place connected to the internet,where a company,organisation etc puts information that can be found on the world wide web.
- Analytics-Digital Analytics is the analysis of qualitative and quantitative data from your business and the comptition to drive a continual improvement of the online experience that your customers and potential customers have which translates to your desired outcomes.
Digital marketing also have a framework to create the visitors to loyal customer.They work first to create the unaware person to aware then aware got interest and then interested one to purchase and become loyal for his company.This is called the framework of digital marketing that’s how they use to create the business.